Dear Readers
After the craze of IPL, the action at
Euro 2012 and the drama at the French Open and Wimbledon; cricketing action is
back. While we cheer for our athletes, wrestlers, boxers, hockey team and
badminton team for gold at London Olympics; TV eyeballs are glued to Indian
cricket team’s tour of Sri-Lanka for the five one day match and one T20 match
series. Let me share with you a very interesting statistics on the final of the
ICC Cricket World Cup 2011 between India and SriLanka. The match was watched by
almost two out of every three cable & satellite viewers in the country,
making it one of the most-watched television events in India ever. India surely
is a cricket crazy nation and certainly it is lot more than ‘Sports’.
Talking of ratings, I remember a time
and it must be almost two decades back, when DD use to air ratings of its
programmes. It was always mega soaps like Ramayana or Mahabharata that use to
lead the ratings. Gone are the days when streets would be empty every Sunday
mornings and people in groups would be glued to their TV sets. We have come a
long way from there. We have seen the emergence of satellite television, and a
distribution network of MSO’s across the country reaching out to consumers- the
C&S homes to Direct to Home (DTH) operators. From the one national channel
Doordarshan, we now have over 500 channels that are over-the-air with content
that are digital and are a key source of entertainment for us. The advent of
mobile telephony and the internet has changed our lifestyle remarkably and has
set the stage for content to move beyond the installed TV sets to the mobile
platform.
Audience consumption and viewership
patterns are also equally interesting and it is truly ‘equality in diversity’.
Soaps and mega serials, films, news, reality and live shows, religion and
devotion, music and sports constitute major part of the content and are watched
by multiple audiences. And sport in India is primarily CRICKET. Dhoni, Sachin, Harbhajan are household names today.
Since there is so much interest in cricket; we decided to take the live
cricketing action on to the mobile platform and offer live telecast of the
India-SriLanka series at one touch of an application. So if you have missed Kohli’s
hundred in the first match, his fourth in last five innings and Viru’s run a
ball for 96, we have it recorded for you. Catch it all on nexGTv.
We understand, July-August are
critical months for businesses; so while internet savvy Indians will have a pop
up window of live scores on their desktops, others would glue on to random TV
sets in busy market areas and in street corners trying to catch a glimpse of
cricketing action. Understanding very well that we are a cricket crazy nation;
we at DigiVive decided to bring live cricket right into your palms. We have
tied up with our content partner to offer not just live streaming of this
series but also provide our users with match highlights and repeat telecasts.
And this is where nexGTv will be handy
to customers vying to catch the cricketing action. We have tied with leading
telecom operators and offering Mobile TV services at minimal charges. Our flagship nexGTV services are available as a downloadable app across a variety of
platforms- iOS, Blackberry OS, Symbian and Android and consumers can now view
the matches live on their phones as per their data plans. So if you do not want
to miss out on the action, feel free to log on to www.nexgtv.com and you
download the app directly onto your phone or reach out to our 24*7 customer
support- 1860 108 1010/ 1860 108 1008 for more information or help in case any
needed.
Have fun and enjoy cricket season.
GD Singh
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